Archive note: This post was published in 2012 and quoted an article about Levi Strauss & Co.’s thirty-year involvement in the response to HIV and AIDS. The original linked website is no longer considered safe to visit, and an image used with the post is no longer available, so both have been removed. The surviving quotation is retained as part of the HIVBlogger archive.

Thirty years ago, leaders and employees at Levi Strauss & Co., facing the loss of colleagues and friends, came together to support each other and raise awareness about HIV and AIDS. We were one of the first companies to do so. A few years later, in 1987, our employees joined others in remembering our affected colleagues by creating an AIDS Memorial Quilt panel. It was a small step in the wake of tremendous loss, but it symbolized our commitment to fighting HIV/AIDS.

Now, after three decades of leading the business response to HIV/AIDS, Levi Strauss & Co. is proud to present our new panel for the AIDS Memorial Quilt.

via Levi Strauss & Co. & the Levi Strauss Foundation: Pioneers in the Fight Against HIV/AIDS for 30 years.